Information from USDA Agricultural Marketing Service:
Organic is a steadily growing sector. Domestic sales of organic products topped $69.7 billion in 2023. However, consumer research shows that consumers do not always understand what “organic” means and how USDA protects the organic label.
Now retailers and brands can download a toolkit of signs and messages about the requirements for different types of organic products that can be used in stores or online to help consumers learn more about the USDA Organic seal.
The National Organic Program (NOP) created the resource to highlight the four pillars of what it means to be organic: Protected by law; inspected by experts; traced from farm to store; and shaped by public input.
The full toolkit, along with the individual graphics, is available on the Agricultural Marketing Service website: https://www.ams.usda.gov/services/organic-certification/organic-basics/retailers.
Many graphics include a QR code that links to the Understanding the Organic Basics webpage, where consumers can learn more about the NOP and the organic label: https://www.ams.usda.gov/services/organic-certification/organic-basics.
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To learn more about MCIA Organic Services, please visit: https://www.mncia.org/services-programs/organic-services.